Let's Grow

I'm Jenn Morimoto, a marketing and brand strategy consultant with a wide range of expertise including ecommerce, digital marketing, GTM strategy, product management, P&L management, brand strategy, and organizational design. Having led and developed marketing and e-commerce teams in the CPG industry for 15+ years, I can help you realize the full potential of your brand and products or services. Whether you're a start-up or an established company looking to leapfrog to the next level, reach out to discuss how I can help propel you towards achieving your objectives.

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Past Work

Torani Website Redesign

Challenge
Digital presence misaligned with refreshed brand positioning and modern user expectationsApproach
Directed comprehensive digital transformation prioritizing mobile experience and performanceResults
Established digital flagship delivering measurable improvements across key performance indicatorsStrategic Leadership
- Secured executive buy-in for significant digital investment by connecting to business outcomes
- Established strategic direction emphasizing mobile-first approach ahead of industry trends
- Aligned cross-functional teams including brand, UX, and development around unified vision
- Balanced immediate conversion needs with long-term brand positioning objectives

Torani: Puremade Sauce Video Ad Optimization

Challenge
Product rebranding required new promotional approach with unproven ROI potentialApproach
Initiated experimental marketing framework to validate higher-investment creative strategiesResults
Delivered conclusive performance data driving company-wide shift in advertising approachStrategic Leadership
- Successfully advocated for innovative content approach at executive level despite initial resistance
- Designed comprehensive testing methodology measuring both performance and brand impact
- Allocated resources strategically to maximize insights while minimizing financial risk
- Leveraged findings to restructure broader company content investment strategy

Torani Social Media Management

Challenge
Fragmented social presence diluting brand message and limiting audience engagementApproach
Architected unified multi-platform strategy emphasizing authentic brand storytellingResults
Established brand as category leader with significant audience growth and engagement metricsStrategic Leadership
- Developed comprehensive social media strategy aligned with overall marketing objectives
- Directed content teams across six platforms with distinct audience and engagement approaches
- Pioneered people-focused content initiatives that became signature brand differentiators
- Established measurement framework connecting social engagement to business outcomes

Madison Investing: Cashflow Calculator Content Marketing

Challenge
Inefficient lead generation system attracting unqualified prospects and straining company resourcesApproach
Spearheaded strategic shift toward interactive tools targeting qualified investor segmentsResults
Transformed lead qualification process with demonstrably higher-quality prospects and engagementStrategic Leadership
- Identified critical gap in lead qualification strategy affecting bottom-line performance
- Championed data-driven experimentation with minimal capital investment
- Translated test results into comprehensive strategy recommendation adopted by team

Client Testimonial Content Marketing

Challenge
Prospect hesitation requiring authentic third-party validation of investment propositionApproach
Developed strategic content program showcasing real investor experiences and outcomesResults
Created powerful assets directly contributing to improved acquisition metricsStrategic Leadership
- Identified testimonial strategy as critical component of trust-building marketing ecosystem
- Directed agency selection process and creative strategy development
- Established production standards ensuring professional execution within budget constraints
- Positioned testimonial assets strategically throughout customer journey touchpoints